We at FIWDC is not only expertise in the field of website development but we know very well about the various optimization as well.
Social media optimization, or SMO for short, describes the measures that website operators make to present and share their content, products, and services in social media in the best possible way. Social media include, among other things, social networks such as Facebook and Twitter as well as forums, commentary functions or review pages.
Social media is today in the online marketing of many website operators important communication channel and traffic supplier. Hardly any company is in contact with its users via social networks, interacts in forums or maintains its reputation through review pages. This makes it increasingly important for marketers to optimize the social media channel alongside search engine Ooptimization (SEO) and search engine advertising (SEA). At FIWDC, we will guide you through every step in order to optimize social media.
Social media optimization ranges from the optimization of your own website and content to the presentation in social media to the reputation management in the "public space" of the Internet. With the help of SMO, website owners simplify their users' ability to share content, register as a fan or follower or communicate with a company. In the meantime, many social media managers are taking care of the social media channels and are responsible for their optimization. Often, whole editorial departments also take over this part.
Also, social networks are increasingly trying to bind their users to themselves, and they are increasingly offering ways to optimize the channels in social media and reach targeted users. For example, publishers can reach more customers through ads, or gain benefits when they publish their content in the closed ecosystem of the platforms.
The most important SMO measures that publishers and online marketers can make in social networks include:
Optimizing the performance of social networks:
The pages on which companies and publishers are presented in social networks can be adapted. In addition to title or profile images, online marketers can, for example, specify contact data or introduce the company. Users also have direct contact options such as news or - as with Facebook - visitors' contributions, which must be moderated and managed. It is precisely on evaluations in social networks that companies can react and enter the direct dialogue with the user or customer.
Analyze the target group in social media:
Most social networks allow their users to evaluate certain statistics. These statistics can be used to further optimize the social media presence. For example, you can see when most users are online or how many users watch a video to the end.
Special content formats on social networks:
In the meantime, some social networks offer publishers the possibility to pack content in specially designed templates, in order to output them in a suitable format. Facebook's Instant Articles or Google's AMP, for example, packs content so that the user hardly has any waiting times when he calls the page. The disadvantage is that publishers are even more dependent on social networks and possibly lose traffic, which brings the users to their own side.
Social Media Advertising / Social Media Marketing:
Social media advertising is one of the most important and effective SMO measures. Advertising is one of the main sources of revenue for many social networks. To help publishers increase their reach and reach their target audience, they can advertise ads. The platforms use the data they collect through their users to play the advertising targeted.
The advertising campaigns in social networks, such as AdWords ads in Google, can be specifically optimized and adapted. Marketers can precisely define target groups, design ads, and schedule campaigns. The goals associated with advertising in social network.
In order to make your own website and content for social media, website operators can take various measures. These include:
Matching Content Formats and Snackable Content:
Readers consume a large portion of content through mobile devices. In order to make the consumer's target group as simple as possible, content must be adapted to the different devices. A responsive mobile optimization of the website is a prerequisite, but the length and structure of the content can also be adapted to mobile devices. One of the trends in content production is to create so-called snackable content. These are smaller and shorter content pieces, which can be easily mobile and consumed on smaller devices.
To make content easily divisible:
Studies suggest that content is shared more frequently if it has certain characteristics. The content is also important: Depending on the medium, for example, content is better shared with pictures, videos or infographics. In addition, an accurate cut to the target group is very important.
One of the easiest ways to bring users to social interaction is to ask them directly in the content. Especially in videos, it is by no means uncommon for producers to stop the users in the video, to liken, share, leave a comment, or subscribe to the publisher's channel. More about how to share users also explains this blog article.
Integrate social share buttons and functions:
To make it easier for users to make, share, or resize, social share options can be embedded in websites and content. Many Internet sites offer, besides, above or below a text or video special social share buttons with which the reader can liken or share at the push of a button. In the text, too, tweet boxes or short HTML snippets are often integrated, with the help of which the reader can quickly and easily copy or redistribute content.
So, The social media optimization is not only intended to present the company or product on all social media channels in the best possible way. SMO's own website and content should also be designed in such a way that users can easily reach or redistribute it via social media. SMO can help generate traffic and leads, maintain backlinks, and even promote sales. You should contact FiWDC in order to optimize social media and take your website to the other level.
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